Media Feature: #SkinSchool: The Best Eye Serums and What to Look For in One

In a feature for Harper’s Bazaar, Dr Elizabeth Hawkes shares expert advice on how to care for the delicate skin around the eyes.

The article highlights key tips for choosing the best eye serums, and addressing concerns like fine lines, dehydration, and puffiness. Below are direct insights from the piece, including advice from Dr Hawkes and additional recommendations.

Expert Insights from Dr Elizabeth Hawkes

“‘Eyelid skin is delicate and unique, requiring special care,’ says Dr Elizabeth Hawkes, consultant oculoplastic surgeon and aesthetic practitioner.”

“It is the first part of the face to show the signs of ageing because it is very thin and loses its elasticity quicker than other skin areas. In addition, the underlying muscle (orbicularis oculi) is highly active, given that we blink around 15,000 times a day, resulting in mechanical stress.”

“‘White bumps commonly present under the eyelid. They occur when naturally shed keratin gets trapped,’ explains Dr Hawkes.”

“According to Dr. Hawkes, formulas with retinol work brilliantly in the evening to tackle fine lines while those with hyaluronic acid are great for perking up the eyes in the morning. Brightening ingredients such as vitamin C and niacinamide work wonders for dark circles. For puffiness, look to cooling metal applicators. When buying an eye cream, make sure it also contains barrier-strengthening and cushioning ingredients such as ceramides, squalane and glycerin to keep the eye area feeling comfortably plush and hydrated.”

Additional Tips from Harper’s Bazaar

“According to Dr Hawkes, formulas with retinol work brilliantly in the evening to tackle fine lines while those with hyaluronic acid are great for perking up the eyes in the morning. Brightening ingredients such as vitamin C and niacinamide work wonders for dark circles. For puffiness, look to cooling metal applicators. When buying an eye cream, make sure it also contains barrier-strengthening and cushioning ingredients such as ceramides, squalane and glycerin to keep the eye area feeling comfortably plush and hydrated.”

“A good serum is also useful for those who are prone to dehydration, yet find eye creams too heavy for their combination to oily skin types.”

“While nothing topical can completely obliterate deep wrinkles, dark circles, or puffiness, a formula that's brimming with actives such as vitamin C, hyaluronic acid, and to a certain potency, retinol, can help minimise their appearance. Plus, a serum with antioxidants and ceramides can also prevent the appearance of fine lines.”

“To maximise the benefits of your eye serum, apply them right after cleansing. If you're someone who also wants to incorporate an eye cream, do so after applying the serum. Follow that with the rest of your routine. Apply in gentle, tapping motions to avoid tugging at the delicate skin.”

NLA licensed copy. No further copies may be made except under licence. This article originally appeared in Harper’s Bazaar on 23 July 2024